The hashtag went viral on August 20 as social media users attempted to draw the world's attention to the Amazon rainforest, which has been devastated for weeks by fires so intense .
Euro News, it is unclear whether the fires were caused by agricultural activity or deforestation. Both have under Brazilian President Jair Bolsonaro, who made opening the Amazon to corporate exploitation a key plank of his election campaign.
Twitter users on August 20 slammed the media for paying too little attention to the Amazon blazes, particularly given the essential role the rainforest plays in absorbing planet-warming carbon dioxide 鈥 a capacity that earned it the nickname "lungs of the world".
"The Amazon has been burning for three weeks, and I'm just now finding out because of the lack of media coverage," one observer. "This is one of the most important ecosystems on Earth."
Satellite data collected by the Brazilian government's National Space Research Institute (INPE) published in June showed that deforestation has risen dramatically under Bolsonaro, who dismissed the research as "" and INPE director Ricardo Galv茫o for defending the data.
As The Guardian , the INPE findings showed the Amazon "lost 739sq km during the 31 days [of May], equivalent to two football pitches every minute".
As Newsweek on August 20: 鈥淥ne large fire, which started in late July, burnt around 1,000 hectares of an environmental reserve in the Brazilian state of Rond么nia 鈥 located on the border with Bolivia. This blaze, along with others in the region, created dense plumes of smoke that spread far across the state, endangering the health of people living in the area and the lives of animals.
鈥淭wo weeks ago, the state of Amazonas in the northwest of the country declared a state of emergency in response to an increase in the number of fires there... Various fires have also been burning in the state of Mato Grosso, according to satellite imagery.鈥
The fires have become so intense that smoke from the blaze on Monday in S茫o Paulo, Brazil's most populous city.
"The Amazon rainforest has been on fire for weeks, and it's so bad it's literally blotting out the sun miles away," tweeted Robert Maguire, research director at the United States government watchdog group Citizens for Ethics and Responsibility in Washington.
The advocacy group Amazon Watch on Tuesday the Bolsonaro regime's attacks on the world's largest rainforest "an international tragedy."
"What can we do?" the group tweeted: "One: support the courageous resistance of the indigenous peoples of the Amazon. Two: make clear to the agribusiness and financiers involved in the destruction that we won't buy their products."
[Abridged from .]